Concepedia

Garima Gupta

GG

7

Publications

739

Citations

7

H-Index

2004

Active since

Affiliations

University of Delhi(Current)

Garima Gupta is an author at University of Delhi specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingService QualityConsumer ResearchCustomer SatisfactionInteractive MarketingArtsCommunicationSocial Influence

Publications per year

2004–2021

7

Publications

7

Measuring Service Quality: Servqual vs. Servperf Scales

Sanjay Jain, Garima Gupta · Vikalpa The Journal for Decision Makers · 2004 · 509 citations · Full text

Reliability, Customer Satisfaction, Service Quality Construct +14

Consumption of OTT Media Streaming in COVID-19 Lockdown: Insights from PLS Analysis

Garima Gupta, Komal Singharia · Vision The Journal of Business Perspective · 2021 · 148 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +25

Social Media Usage Intensity: Impact Assessment on Buyers’ Behavioural Traits

Garima Gupta, Aastha Verma Vohra · FIIB Business Review · 2019 · 26 citations

Online Customer Behavior, Behavioral Sciences, Social Media +15

Converging resources and co-producing for innovation: evidence from healthcare services

Sanjeewani Sehgal, Garima Gupta · European Journal of Innovation Management · 2019 · 18 citations

Innovation Evaluation, Service Innovation, Innovation Adoption +26

Green Dimensions, Environment Orientation and Size: Impact Assessment on Operational Performance of Manufacturing Firms

Garima Gupta, Sonika Nagpal · Global Business Review · 2020 · 15 citations

Environment Orientation, Environmental Performance, Green Marketing +23

Rows per page

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