Concepedia

Consumer Appearance Preference

Consumer Appearance Preference is a construct in appearance evaluation that refers to the individualized criteria and standards consumers use to assess and prioritize aesthetic attributes of products or self-presentational elements based on personal, cultural, or situational influences.

49

Publications

3.4K

Citations

155

Authors

87

Institutions

Publications per year

2017–2026

15

Parents

Publications

49

The Different Roles of Product Appearance in Consumer Choice<sup>*</sup>

Mariëlle E. H. Creusen, Jan Schoormans · Journal of Product Innovation Management · 2004 · 898 citations

, , +17

The Beauty Match-Up Hypothesis: Congruence between Types of Beauty and Product Images in Advertising

Michael R. Solomon, Richard D. Ashmore, Laura Longo · Journal of Advertising · 1992 · 235 citations

, , +17

The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms

Ling Peng, Geng Cui, Yuho Chung et al. · Journal of Marketing · 2020 · 176 citations

, , +16

Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference

Roxanne Lefkoff-Hagius, Charlotte H. Mason · Journal of Consumer Research · 1993 · 171 citations

, , +16

The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

Yan Liu, Krista J. Li, Haipeng Chen et al. · Journal of Marketing · 2016 · 164 citations

, , +17

1–5 of 49

Authors

155

  1. RM
    Ruth Mugge

    Delft University of Technology, Netherlands

    3 publications · 116 citations

    3

    h-index

  2. DW
    Darren W. Dahl

    University of British Columbia, Canada

    2 publications · 119 citations

    2

    h-index

  3. ME
    Mariëlle E. H. Creusen

    Delft University of Technology, Netherlands

    2 publications · 922 citations

    2

    h-index

  4. JS
    Jan Schoormans

    Delft University of Technology, Netherlands

    2 publications · 959 citations

    2

    h-index

  5. RO
    R. Oneal Smitherman

    Auburn University, United States

    1 publications · 52 citations

    1

    h-index

1–5 of 155

Institutions

87

  1. Delft University of Technology

    Delft, The Netherlands

    3 h-index

    6 publications

    205 citations

  2. Rutgers, The State University of New Jersey

    New Brunswick, United States

    2 h-index

    4 publications

    775 citations

  3. University of Hong Kong

    Pok Fu Lam, Hong Kong

    2 h-index

    2 publications

    310 citations

  4. Agriculture and Agri-Food Canada

    Ottawa, Canada

    2 h-index

    5 publications

    136 citations

  5. BOE Technology Group (China)

    Beijing, China

    1 h-index

    1 publications

    11 citations

  6. Universidad Autónoma de Nuevo León

    San Nicolás de los Garza, Mexico

    1 h-index

    1 publications

    22 citations

  7. Stellenbosch University

    Stellenbosch, South Africa

    1 h-index

    3 publications

    33 citations

  8. Iowa State University

    Ames, United States

    1 h-index

    2 publications

    44 citations

1–8 of 87

Venues

  1. Psychology and Marketing

    6 publications · 226 citations

    6

    h-index

  2. Journal of Consumer Research

    JCR · 4 publications · 435 citations

    4

    h-index

  3. Journal of Product Innovation Management

    2 publications · 959 citations

    2

    h-index

  4. The Journal of Social Psychology

    2 publications · 42 citations

    2

    h-index

  5. Journal of Marketing

    JM · 2 publications · 340 citations

    2

    h-index

1–5