Concepedia
Statistics
Publications
3
Citations
591
H-Index
Active since
1990
Roxanne Lefkoff-Hagius is an author specializing in business, preference elicitation, and attribute importance analysis.
Publications per year
1990–1995
Green or Non-Green? Does Type of Appeal Matter When Advertising a Green Product?
Melody E. Schuhwerk, Roxanne Lefkoff-Hagius · Journal of Advertising · 1995 · 403 citations
Business, Marketing, Marketing Management +14
Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference
Roxanne Lefkoff-Hagius, Charlotte H. Mason · Journal of Consumer Research · 1993 · 171 citations
Business, Marketing, Psychology +16
The Role of Tangible and Intangible Attributes in Similarity and Preference Judgments
Roxanne Lefkoff-Hagius, Charlotte H. Mason · ACR North American Advances · 1990 · 17 citations
Business, Social Psychology, Decision Analysis +10
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