Concepedia
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Publications
1
Citations
403
H-Index
Active since
1995
Melody E. Schuhwerk is an author specializing in purchase intent variables, green product attributes, and consumer attitudes toward ads.
Publications per year
1995–1995
Green or Non-Green? Does Type of Appeal Matter When Advertising a Green Product?
Melody E. Schuhwerk, Roxanne Lefkoff-Hagius · Journal of Advertising · 1995 · 403 citations
Business, Marketing, Marketing Management +14
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