Competitive Signaling

Competitive Signaling is a strategic communication act in which a firm conveys intentional messages to rivals, stakeholders, or markets about its future competitive actions, capabilities, or intentions to influence perceptions and deter or prompt specific responses within the competitive dynamics framework.

52

Publications

5K

Citations

87

Authors

68

Institutions

Publications per year

2017–2026

10

Authors

87

  1. OP
    Oliver P. Heil

    Indiana University, United States

    6 publications · 607 citations

    6

    h-index

  2. TS
    Thomas S. Robertson

    University of Pennsylvania, United States

    5 publications · 1.2K citations

    5

    h-index

  3. JE
    Jehoshua Eliashberg

    University of Pennsylvania, United States

    4 publications · 778 citations

    4

    h-index

  4. JF
    Jennifer F. Reinganum

    Vanderbilt University, United States

    2 publications · 73 citations

    2

    h-index

  5. AG
    Ambar G. Rao

    New York University, United States

    2 publications · 229 citations

    2

    h-index

1–5 of 87

Venues

  1. Journal of Marketing

    JM · 6 publications · 569 citations

    6

    h-index

  2. Journal of Marketing Research

    4 publications · 748 citations

    4

    h-index

  3. Journal of Product Innovation Management

    4 publications · 197 citations

    4

    h-index

  4. Journal of Business Research

    JBR · 2 publications · 397 citations

    2

    h-index

  5. SSRN Electronic Journal

    Repository · 2 publications · 41 citations

    2

    h-index

1–5