Oliver P. Heil - Concepedia

Author

Oliver P. Heil

Indiana University

Also Known As

O Heil, Oliver Heil, Oliver P Heil, Oliver P. Heil

Publications

808

Citations

H-Index

Concepts

All Affiliations

Indiana University Johannes Gutenberg University Mainz Anderson University - South Carolina University of California, Los Angeles

About

Oliver P. Heil is an author at Indiana University specializing in business, marketing, and business strategy.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	8	8	757
2	Management	5	5	590
3	Law	2	2	82
4	Antitrust	2	2	82
5	Public Health	1	1	20

Oliver P. Heil

Publications

772

Citations

H-Index

Page 1

	Year	Citations
Toward a theory of competitive market signaling: A research agenda Oliver P. Heil, Thomas S. Robertson Strategic Management Journal Signal InterpretationConsumer UncertaintyBehavioral Decision MakingConsumer ResearchCommunication	1991	404
Toward an understanding of price wars: Their nature and how they erupt Oliver P. Heil, Kristiaan Helsen International Journal of Research in Marketing EconomicsPriceTradeMarket MechanismPrice Formation	2001	133
Explaining competitive reactions to new products: An empirical signaling study Oliver P. Heil Journal of Product Innovation Management Consumer ResearchBrand StrategyCompetitive AdvantageCompetitive ReactionsNew Product Introductions	1993	71
The Interface between Competitive Market Signaling and Antitrust Law Oliver P. Heil, Arien W. Langvardt Journal of Marketing Antitrust PolicyCompetition PolicyCompetitive Market SignalingManagementBusiness	1994	55
Explaining Competitive Reactions to New Products: An Empirical Signaling Study Oliver P. Heil, Rockney G. Walters Journal of Product Innovation Management Consumer ResearchBrand StrategyCompetitive AdvantageCompetitive ReactionsNew Product Introductions	1993	33
The Interface between Competitive Market Signaling and Antitrust Law Oliver P. Heil, Arlen W. Langvardt Journal of Marketing Antitrust PolicyCompetition PolicyCompetitive Market SignalingManagementBusiness	1994	27
The rise and fall of a market leader: Frozen foods in the U.K. Oliver P. Heil, Paul A. Geroski, Tassos Vlassopoulos Strategic Management Journal Market EquilibriumMarket DesignMarket LeadershipBirds EyeFood Marketing	1991	20
Explaining and predicting competitive reaction: A marketing signaling approach Oliver P. Heil Scholarly Commons (University of Pennsylvania)	1988	15
Marketing competition in the 21st century Oliver P. Heil, Don Lehmann, Stefan Stremersch International Journal of Research in Marketing MarketingMarketing Theory21St CenturyBusiness	2010	14

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