Concepedia

Oliver P. Heil

OP

9

Publications

772

Citations

9

H-Index

1988

Active since

Affiliations

Indiana University(Current)

Johannes Gutenberg University Mainz

Anderson University - South Carolina

University of California, Los Angeles

Oliver P. Heil is an author at Indiana University specializing in business, marketing, and business strategy.

Top concepts

BusinessMarketingBusiness StrategyManagementEconomicsConsumer ResearchAntitrust EnforcementLawAntitrustMarket Design

Publications per year

1988–2010

9

Publications

9

Toward a theory of competitive market signaling: A research agenda

Oliver P. Heil, Thomas S. Robertson · Strategic Management Journal · 1991 · 404 citations

Signal Interpretation, Consumer Uncertainty, Behavioral Decision Making +19

Toward an understanding of price wars: Their nature and how they erupt

Oliver P. Heil, Kristiaan Helsen · International Journal of Research in Marketing · 2001 · 133 citations

Economics, Price, Trade +8

Explaining competitive reactions to new products: An empirical signaling study

Oliver P. Heil · Journal of Product Innovation Management · 1993 · 71 citations

Consumer Research, Brand Strategy, Competitive Advantage +19

The Interface between Competitive Market Signaling and Antitrust Law

Oliver P. Heil, Arien W. Langvardt · Journal of Marketing · 1994 · 55 citations

Antitrust Policy, Competition Policy, Competitive Market Signaling +13

Explaining Competitive Reactions to New Products: An Empirical Signaling Study

Oliver P. Heil, Rockney G. Walters · Journal of Product Innovation Management · 1993 · 33 citations

Consumer Research, Brand Strategy, Competitive Advantage +19

Rows per page

1–5 of 9