Concepedia

Buying Situation Classification

Buying Situation Classification is a conceptual framework within organizational buying behavior that categorizes purchasing decisions based on the degree of novelty, complexity, and involvement experienced by the buyer, distinguishing it from other decision-process models by its focus on situational typologies such as new task, modified rebuy, and straight rebuy.

21

Publications

1.9K

Citations

35

Authors

17

Institutions

Publications per year

2017–2026

1

Variants

Buygrid FrameworkBuygrid Model

Parents

Publications

21

Taxonomy of Buying Decision Approaches

Michele D. Bunn · Journal of Marketing · 1993 · 301 citations

, , +14

Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer Behavior

Daniel H. McQuiston · Journal of Marketing · 1989 · 267 citations

, , +16

A Taxonomy of Prepurchase Information Gathering Patterns

John D. Claxton, Joseph N. Fry, Bernard Portis · Journal of Consumer Research · 1974 · 267 citations

, , +15

A Script-theoretic Analysis of Industrial Purchasing Behavior

Thomas W. Leigh, Arno J. Rethans · Journal of Marketing · 1984 · 142 citations

, , +14

Taxonomy of Buying Decision Approaches

Michele D. Bunn · Journal of Marketing · 1993 · 133 citations

, , +14

1–5 of 21

Authors

35

  1. LC
    Leonidas C. Leonidou

    University of Cyprus, Cyprus

    2 publications · 77 citations

    2

    h-index

  2. KG
    Kjell Grønhaug

    Norwegian School of Economics, Norway

    2 publications · 82 citations

    2

    h-index

  3. TW
    Thomas W. Leigh

    University of Georgia, United States

    2 publications · 213 citations

    2

    h-index

  4. DH
    Daniel H. McQuiston

    Indiana University, United States

    2 publications · 379 citations

    2

    h-index

  5. MD
    Michele D. Bunn

    University of Alabama, United States

    2 publications · 434 citations

    2

    h-index

1–5 of 35

Institutions

17

  1. Pennsylvania State University

    State College, United States

    2 h-index

    4 publications

    426 citations

  2. University of Cyprus

    Nicosia, Cyprus

    2 h-index

    2 publications

    77 citations

  3. University at Buffalo, State University of New York

    Buffalo, United States

    2 h-index

    2 publications

    434 citations

  4. Indiana University

    Bloomington, United States

    2 h-index

    2 publications

    379 citations

  5. Texas A&M International University

    Laredo, United States

    1 h-index

    1 publications

    45 citations

  6. University of Tampa

    Tampa, United States

    1 h-index

    1 publications

    38 citations

  7. European School of Management and Technology

    Berlin, Germany

    1 h-index

    1 publications

    12 citations

  8. Boston College

    Boston, United States

    1 h-index

    2 publications

    76 citations

1–8 of 17

Venues

  1. Journal of Marketing

    JM · 6 publications · 1K citations

    6

    h-index

  2. Industrial Marketing Management

    3 publications · 179 citations

    3

    h-index

  3. Journal of Marketing Research

    2 publications · 82 citations

    2

    h-index

  4. Journal of Business and Industrial Marketing

    2 publications · 62 citations

    2

    h-index

  5. European Business Review

    EBR · 1 publications · 12 citations

    1

    h-index

1–5