Concepedia

Daniel H. McQuiston

DH

Statistics

Publications

6

Citations

679

H-Index

6

Active since

1989

Affiliations

Indiana University(Current)

Butler University

Daniel H. McQuiston is an author at Indiana University specializing in business, marketing, and consumer involvement.

Publications per year

1989–2009

6

Publications

6

Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer Behavior

Daniel H. McQuiston · Journal of Marketing · 1989 · 267 citations

Business, Marketing, Marketing Management +16

Successful branding of a commodity product: The case of RAEX LASER steel

Daniel H. McQuiston · Industrial Marketing Management · 2003 · 145 citations

Business, Marketing, Marketing Management +11

Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer Behavior

Daniel H. McQuiston · Journal of Marketing · 1989 · 112 citations

Business, Marketing, Marketing Management +16

A Conceptual Model for Building and Maintaining Relationships between Manufacturers' Representatives and Their Principals

Daniel H. McQuiston · Industrial Marketing Management · 2001 · 77 citations

Management, Operations Management, Agency Theory +10

The effect of perceived personal consequences on participation and influence in organizational buying

Daniel H. McQuiston, Peter R. Dickson · Journal of Business Research · 1991 · 65 citations

Business, Organization Studies, Organizational Behavior +8

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