Concepedia

Brand Turnaround

Brand Turnaround is a strategic management framework within the domain of brand repositioning that systematically restores and enhances a brand’s market relevance and financial performance through targeted rebranding, repositioning, and operational interventions in response to sustained decline.

14

Publications

1K

Citations

25

Authors

16

Institutions

Publications per year

2017–2026

2

Parents

Publications

14

Impact of Deals and Deal Retraction on Brand Switching

Joe A. Dodson, Alice M. Tybout, Brian Sternthal · Journal of Marketing Research · 1978 · 371 citations

, , +12

Impact of Deals and Deal Retraction on Brand Switching

Joe A. Dodson, Alice M. Tybout, Brian Sternthal · Journal of Marketing Research · 1978 · 171 citations

, , +12

Performance Regimes and Marketing Policy Shifts

Koen Pauwels, Dominique M. Hanssens · Marketing Science · 2007 · 97 citations

, , +10

Brand failures: the truth about the 100 biggest branding mistakes of all time

Choice Reviews Online · 2003 · 90 citations

, , +9

Brand failures: The truth about the 100 biggest branding mistakes of all time

David Pearson · Journal of Brand Management · 2004 · 54 citations

, , +9

1–5 of 14

Authors

25

  1. MB
    Michaël Beverland

    Monash University, Australia

    2 publications · 73 citations

    2

    h-index

  2. BS
    Brian Sternthal

    Northwestern University, United States

    2 publications · 542 citations

    2

    h-index

  3. AM
    Alice M. Tybout

    Northwestern University, United States

    2 publications · 542 citations

    2

    h-index

  4. JA
    Joe A. Dodson

    University of Pennsylvania, United States

    2 publications · 542 citations

    2

    h-index

  5. RY
    Raisa Yakimova

    University of Huddersfield, United Kingdom

    1 publications · 42 citations

    1

    h-index

1–5 of 25

Institutions

16

  1. Monash University

    Melbourne, Australia

    2 h-index

    2 publications

    73 citations

  2. Northwestern University

    Evanston, United States

    1 h-index

    2 publications

    742 citations

  3. London School of Commerce

    London, United Kingdom

    1 h-index

    1 publications

    35 citations

  4. University of Cumbria

    Carlisle, United Kingdom

    1 h-index

    1 publications

    35 citations

  5. University of St.Gallen

    Saint Gallen, Switzerland

    1 h-index

    1 publications

    36 citations

  6. Arden University

    Coventry, United Kingdom

    1 h-index

    1 publications

    35 citations

  7. University of California, Los Angeles

    Los Angeles, United States

    1 h-index

    1 publications

    97 citations

  8. Teesside University

    Middlesbrough, United Kingdom

    1 h-index

    1 publications

    36 citations

1–8 of 16

Venues

  1. Journal of Brand Management

    5 publications · 157 citations

    5

    h-index

  2. Journal of Marketing Research

    2 publications · 542 citations

    2

    h-index

  3. SSRN Electronic Journal

    Repository · 1 publications · 40 citations

    1

    h-index

  4. Marketing Science

    1 publications · 97 citations

    1

    h-index

  5. Business Horizons

    1 publications · 31 citations

    1

    h-index

1–5