Concepedia
Statistics
Publications
9
Citations
404
H-Index
Active since
2005
Affiliations
University of Huddersfield(Current)
Griffith University
Monash University
Sheffield Hallam University
University of Bradford
Raisa Yakimova is an author at University of Huddersfield specializing in brand management, marketing, and business.
Publications per year
2005–2021
Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process
Dale Miller, Bill Merrilees, Raisa Yakimova · International Journal of Management Reviews · 2013 · 111 citations
Business, Marketing, Marketing Management +15
The role of staff engagement in facilitating staff-led value co-creation
Bill Merrilees, Dale Miller, Raisa Yakimova · Journal of service management · 2017 · 59 citations · Full text
Management, Human Resource Management, Organizational Behavior +10
Branding the business marketing offer: exploring brand attributes in business markets
Michaël Beverland, Julie Napoli, Raisa Yakimova · Journal of Business and Industrial Marketing · 2007 · 55 citations
Business, Marketing, Marketing Management +14
Building brands through internal stakeholder engagement and co-creation
Bill Merrilees, Dale Miller, Raisa Yakimova · Journal of Product & Brand Management · 2021 · 49 citations · Full text
Public Affairs, Marketing, Nonprofit Management +10
The brand-supportive firm: An exploration of organisational drivers of brand updating
Raisa Yakimova, Michaël Beverland · Journal of Brand Management · 2005 · 42 citations · Full text
Business, Marketing, Marketing Management +16
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