Concepedia

B2b Segmentation

B2B Segmentation is a strategic marketing framework that classifies business customers into distinct groups based on firmographic, behavioral, and operational characteristics to enable targeted marketing and customized value propositions in business-to-business markets.

17

Publications

596

Citations

27

Authors

14

Institutions

Publications per year

2017–2026

8

Parents

Publications

17

Applications of artificial intelligence in B2B marketing: Challenges and future directions

Masoud Moradi, Mayukh Dass · Industrial Marketing Management · 2022 · 105 citations

, , +16

Marketing strategy selection, marketing metrics, and firm performance

Debra Zahay, Abbie Griffin · Journal of Business and Industrial Marketing · 2010 · 77 citations

, , +16

Rethinking business segmentation: a conceptual model and strategic insights

Herbert Brotspies, Art Weinstein · Journal of Strategic Marketing · 2017 · 55 citations

, , +15

Business psychographics revisited: from segmentation theory to successful marketing practice

James Barry, Art Weinstein · Journal of Marketing Management · 2009 · 53 citations

, , +17

Achieving market segmentation from B2B sectorisation

Lyndon Simkin · Journal of Business and Industrial Marketing · 2008 · 50 citations

, , +10

1–5 of 17

Authors

27

  1. AW
    Art Weinstein

    Nova Southeastern University, United States

    3 publications · 121 citations

    3

    h-index

  2. MD
    Mayukh Dass

    Texas Tech University, United States

    1 publications · 105 citations

    1

    h-index

  3. AA
    Ashraful aman

    1 publications · 18 citations

    1

    h-index

  4. SM
    Sherin M. Youssef

    Arab Academy for Science, Technology, and Maritime Transport, Egypt

    1 publications · 37 citations

    1

    h-index

  5. DA
    Dalia AbdelRazek Kandeil

    Arab Academy for Science, Technology, and Maritime Transport, Egypt

    1 publications · 37 citations

    1

    h-index

1–5 of 27

Institutions

14

  1. Nova Southeastern University

    Fort Lauderdale, United States

    2 h-index

    3 publications

    123 citations

  2. Northern Illinois University

    DeKalb, United States

    2 h-index

    1 publications

    77 citations

  3. Texas Tech University

    Lubbock, United States

    1 h-index

    1 publications

    105 citations

  4. University of Utah

    Salt Lake City, United States

    1 h-index

    1 publications

    77 citations

  5. Integra (United States)

    El Segundo, United States

    1 h-index

    1 publications

    17 citations

  6. Karlsruhe Institute of Technology

    Karlsruhe, Germany

    1 h-index

    1 publications

    20 citations

  7. Integrasys (Spain)

    Madrid, Spain

    1 h-index

    1 publications

    17 citations

  8. Gazprom (Russia)

    Moscow, Russia

    1 h-index

    1 publications

    20 citations

1–8 of 14

Venues

  1. Journal of Business and Industrial Marketing

    3 publications · 165 citations

    3

    h-index

  2. Industrial Marketing Management

    2 publications · 116 citations

    2

    h-index

  3. 1

    h-index

  4. IOP Conference Series Materials Science and Engineering

    Conference · 1 publications · 20 citations

    1

    h-index

  5. Journal of Business-to-Business Marketing

    1 publications · 36 citations

    1

    h-index

1–5