Concepedia

Herbert Brotspies

HB

Statistics

Publications

3

Citations

159

H-Index

3

Active since

2005

Affiliations

Nova Southeastern University(Current)

Herbert Brotspies is an author at Nova Southeastern University specializing in marketing, management, and marketing insights.

Top concepts

MarketingManagementBusinessConsumer BehaviorConsumer ResearchDigital MarketingMarketing InsightsHealthPersuasionPsychology

Publications per year

2005–2019

3

Publications

3

Product Fit and Consumer Attitude Toward Brand Extensions: The Moderating Role of Product Involvement

Innocent Nkwocha, Yeqing Bao, William C. Johnson et al. · The Journal of Marketing Theory and Practice · 2005 · 85 citations

Customer Satisfaction, Brand Equity, Extension Product +14

Rethinking business segmentation: a conceptual model and strategic insights

Herbert Brotspies, Art Weinstein · Journal of Strategic Marketing · 2017 · 55 citations

Marketing Analytics, Key Segmentation Dimensions, Business-to-business Research +18

Ad scepticism and retouch-free disclaimers: Are they worth it?

Maria Petrescu, Michela Mingione, John T. Gironda et al. · Journal of Marketing Communications · 2019 · 19 citations

Consumer Uncertainty, Digital Marketing, Consumer Research +19

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