Analytics-Driven Marketing is a strategic marketing approach that systematically leverages quantitative data, statistical analysis, and performance metrics derived from digital interactions to inform, optimize, and personalize marketing decisions in the hospitality sector.
182
Publications
16.5K
Citations
455
Authors
288
Institutions
Publications per year
2017–2026
127
Publications
182
Marketing Analytics for Data-Rich Environments
Michel Wedel, P.K. Kannan · Journal of Marketing · 2016 · 1.1K citations
Sachchidanand Singh, Nirmala Singh · 2012 · 762 citations
Business, Information Systems, Management Information Systems +17
Knowledge management and data mining for marketing
Michael Shaw, Chandrasekar Subramaniam, Gek Woo Tan et al. · Decision Support Systems · 2001 · 569 citations
1–5 of 182
Authors
455
- SA
5
h-index
- MP
5
h-index
- AS
5
h-index
- YK
4
h-index
- MA
4
h-index
1–5 of 455
Institutions
288
University of Wollongong
Wollongong, Australia
9 h-index
15 publications
1.1K citations
University of Nevada, Las Vegas
Las Vegas, United States
6 h-index
6 publications
288 citations
Symbiosis International University
Pune, India
5 h-index
7 publications
663 citations
Swansea University
Swansea, United Kingdom
4 h-index
4 publications
579 citations
Hong Kong Polytechnic University
Hong Kong, Hong Kong
4 h-index
7 publications
391 citations
North South University
Dhaka, Bangladesh
4 h-index
5 publications
482 citations
Babson College
Wellesley, United States
3 h-index
3 publications
461 citations
Montclair State University
Montclair, United States
3 h-index
3 publications
109 citations
1–8 of 288
Venues
- Journal of Business Research
JBR · 12 publications · 3.9K citations
12
h-index
- Journal of Marketing Analytics
11 publications · 476 citations
11
h-index
- Industrial Marketing Management
11 publications · 874 citations
10
h-index
- International Journal of Research in Marketing
IJRM · 4 publications · 882 citations
4
h-index
- Marketing Education Review
MER · 3 publications · 97 citations
3
h-index
1–5