Concepedia

Advertising Rules

Advertising Rules is a regulatory framework that specifies the permissible content, format, and dissemination criteria for promotional communications in crowdfunding campaigns to ensure transparency, prevent misrepresentation, and protect investor interests.

46

Publications

1.5K

Citations

81

Authors

48

Institutions

Publications per year

2017–2026

5

Parents

Publications

46

Advertising Principles and Practice

H. H. Maynard, Thomas Edward Maytham · Journal of Marketing · 1948 · 327 citations

, , +10

The Effects of FTC Advertising Regulation

Sam Peltzman · The Journal of Law and Economics · 1981 · 118 citations

, , +12

Advertising in Saudi Arabia: Content and Regulation

Mushtaq Luqmani, Uğur Yavaş, Zahir A. Quraeshi · International Marketing Review · 1989 · 87 citations

, , +12

The regulation of science-based claims in advertising

Pauline M. Ippolito, Alan Mathios · Journal of Consumer Policy · 1990 · 74 citations

, , +11

Mandell, Maurice I.<i>Advertising</i>. 2nd ed. Englewood Cliffs, N.J.: Prentice-Hall, Inc., 1974

Kenneth G. Sheinkopf · Journal of Advertising · 1974 · 53 citations

, , +10

1–5 of 46

Authors

81

  1. DH
    Debra Harker

    University of the Sunshine Coast, Australia

    3 publications · 46 citations

    3

    h-index

  2. DP
    Donald P. Robin

    University of Southern Mississippi, United States

    2 publications · 32 citations

    2

    h-index

  3. ZA
    Zahir A. Quraeshi

    Western Michigan University, United States

    2 publications · 134 citations

    2

    h-index

  4. ML
    Mushtaq Luqmani

    Western Michigan University, United States

    2 publications · 134 citations

    2

    h-index

  5. HJ
    Herbert Jack Rotfeld

    Auburn University, United States

    2 publications · 51 citations

    2

    h-index

1–5 of 81

Institutions

48

  1. Nicholls State University

    Thibodaux, United States

    2 h-index

    2 publications

    32 citations

  2. University of the Sunshine Coast

    Sunshine Coast, Australia

    2 h-index

    3 publications

    49 citations

  3. University of Southern Mississippi

    Hattiesburg, United States

    2 h-index

    4 publications

    64 citations

  4. Mississippi College

    Clinton, United States

    2 h-index

    2 publications

    32 citations

  5. Auburn University

    Auburn, United States

    2 h-index

    3 publications

    79 citations

  6. York University

    Toronto, Canada

    1 h-index

    4 publications

    120 citations

  7. College of Business Administration

    Riga, Latvia

    1 h-index

    1 publications

    28 citations

  8. Institute for Telecommunication Sciences

    Boulder, United States

    1 h-index

    1 publications

    24 citations

1–8 of 48

Venues

  1. Journal of Public Policy & Marketing

    JPP&M · 6 publications · 124 citations

    6

    h-index

  2. Journal of Marketing

    JM · 5 publications · 416 citations

    5

    h-index

  3. Journal of Advertising

    3 publications · 104 citations

    3

    h-index

  4. Journal of Consumer Policy

    2 publications · 100 citations

    2

    h-index

  5. Journal of the Academy of Marketing Science

    2 publications · 32 citations

    2

    h-index

1–5