Statistics
Publications
1
Citations
327
H-Index
1
Active since
1948
Thomas Edward Maytham is an author specializing in speech-act theory of advertising, advertising psychology, and advertising ethics.
Publications per year
1948–1948
1
1
Advertising Principles and Practice
H. H. Maynard, Thomas Edward Maytham · Journal of Marketing · 1948 · 327 citations
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