Concepedia

Pauline M. Ippolito

PM

18

Publications

1.1K

Citations

14

H-Index

1981

Active since

Affiliations

Federal Trade Commission(Current)

Cornell University

Pauline M. Ippolito is an author at Federal Trade Commission specializing in marketing, business, and consumer research.

Top concepts

MarketingBusinessConsumer ResearchHealthEconomicsManagementPublic HealthPublic Health NutritionAdvertisingFood Policy

Publications per year

1981–2016

18

Publications

18

Information, Advertising and Health Choices: A Study of the Cereal Market

Pauline M. Ippolito, Alan Mathios · The RAND Journal of Economics · 1990 · 225 citations

Economics, Food Marketing, Advertising +11

Health Claims in Food Marketing: Evidence on Knowledge and Behavior in the Cereal Market

Pauline M. Ippolito, Alan Mathios · Journal of Public Policy & Marketing · 1991 · 140 citations

Public Health Nutrition, Consumer Research, Fiber Cereal Consumption +19

Bonding and Nonbonding Signals of Product Quality

Pauline M. Ippolito · The Journal of Business · 1990 · 134 citations

Behavioral Decision Making, Targeted Advertising, Consumer Research +19

Resale Price Maintenance: Empirical Evidence from Litigation

Pauline M. Ippolito · The Journal of Law and Economics · 1991 · 98 citations

Price Formation, Business, Economic Analysis +3

The regulation of science-based claims in advertising

Pauline M. Ippolito, Alan Mathios · Journal of Consumer Policy · 1990 · 73 citations

Advertising Regulation, Advertising, Targeted Advertising +7

Rows per page

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