Concepedia

Robert A. Ashley

RA

4

Publications

177

Citations

4

H-Index

1995

Active since

Affiliations

University of Central Florida(Current)

Robert A. Ashley is an author at University of Central Florida specializing in marketing, customer satisfaction, and hospitality management.

Top concepts

MarketingCustomer SatisfactionHospitality ManagementBusinessTourismManagementHospitalityFood MarketingConsumer ResearchHospitality Marketing

Publications per year

1995–2006

4

Publications

4

A customer-based approach to hospitality education

Robert A. Ashley · Cornell Hotel and Restaurant Administration Quarterly · 1995 · 68 citations

Hospitality Education, Customer Satisfaction, Tourism Management +16

A Customer-Based Hospitality Education

Robert A. Ashley, Susan A. Bach, Jerald W. Chesser et al. · Cornell Hotel and Restaurant Administration Quarterly · 1995 · 46 citations

Customer Experience, Customer Satisfaction, Hospitality Marketing +8

Using the contribution margin aspect of menu engineering to enhance financial results

Stephen M. LeBruto, Robert A. Ashley, William J. Quain · International Journal of Contemporary Hospitality Management · 1997 · 35 citations

Customer Satisfaction, Accounting Practice, Consumer Research +22

A Study of Consumers' Response to Quick Service Restaurants' Healthy Menu Items

Robin B. DiPietro, Mary G. Roseman, Robert A. Ashley · Journal of Foodservice Business Research · 2006 · 28 citations

Customer Satisfaction, Nutrition, Consumer Study +19

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