Concepedia

José Luís Munuera‐Alemán

JL

6

Publications

3.2K

Citations

6

H-Index

2001

Active since

Affiliations

Universidad de Murcia(Current)

Universidad de Valladolid

York University

José Luís Munuera‐Alemán is an author at Universidad de Murcia specializing in management, business, and marketing.

Top concepts

BusinessManagementTrustMarketingBrand EquityBrand LoyaltyBrand StrategyBrand AuthorityBrand ManagementBrand Development

Publications per year

2001–2017

6

Publications

6

Brand trust in the context of consumer loyalty

Elena Delgado‐Ballester, José Luís Munuera‐Alemán · European Journal of Marketing · 2001 · 1.3K citations

Customer Satisfaction, Consumer Research, Brand Strategy +20

Development and Validation of a Brand Trust Scale

José Luís Munuera‐Alemán, Elena Delgado‐Ballester, María Jesús Yagüe Guillén · International Journal of Market Research · 2003 · 861 citations

Customer Satisfaction, Consumer-brand Domain, Brand Strategy +17

Does brand trust matter to brand equity?

Elena Delgado‐Ballester, José Luís Munuera‐Alemán · Journal of Product & Brand Management · 2005 · 859 citations

Brand Strategy, Consumer Research, Quantitative Methodology +17

Criteria employed for go/no-go decisions when developing successful highly innovative products

Pilar Carbonell-Foulquié, José Luís Munuera‐Alemán, Ana Isabel Rodríguez Escudero · Industrial Marketing Management · 2003 · 129 citations

Marketing, Industrial Design, Innovative Products +12

Positive and Negative Effects of Team Stressors on Job Satisfaction and New Product Performance<sup>*</sup>

Ana Isabel Rodríguez Escudero, Pilar Carbonell, José Luís Munuera‐Alemán · Journal of Product Innovation Management · 2010 · 39 citations

Job Satisfaction, New Product Performance, Performance Studies +14

Rows per page

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