Concepedia

Caroline Goukens

CG

Statistics

Publications

10

Citations

477

H-Index

10

Active since

2007

Affiliations

Maastricht University(Current)

Maastricht School of Management

Caroline Goukens is an author at Maastricht University specializing in consumer research, marketing, and management.

Top concepts

MarketingConsumer ResearchManagementBusinessPsychologyPublic HealthSocial SciencesHealth PromotionConsumer BehaviorBehavioral Science

Publications per year

2007–2023

10

Publications

10

The Best of Both Worlds? Effects of Attribute-Induced Goal Conflict on Consumption of Healthful Indulgences

Nina Belei, Kelly Geyskens, Caroline Goukens et al. · Journal of Marketing Research · 2012 · 105 citations · Full text

Nutrition, Behavioral Decision Making, Public Health Nutrition +25

Me, Myself, and My Choices: The Influence of Private Self-Awareness on Choice

Caroline Goukens, Siegfried Dewitte, Luk Warlop · Journal of Marketing Research · 2009 · 78 citations · Full text

Preference Formation, Behavioral Decision Making, Choice Theory +26

Shaping Customer Satisfaction through Self-Awareness Cues

Michel Tuan Pham, Caroline Goukens, Donald R. Lehmann et al. · Journal of Marketing Research · 2010 · 66 citations

Customer Experience, Customer Satisfaction, Consumer Uncertainty +17

Wanting a Bit(e) of Everything: Extending the Valuation Effect to Variety Seeking

Caroline Goukens, Siegfried Dewitte, Mario Pandelaere et al. · Journal of Consumer Research · 2007 · 61 citations · Full text

The Effect of Preference Expression Modality on Self-Control

Anne-Kathrin Klesse, Jonathan Levav, Caroline Goukens · Journal of Consumer Research · 2015 · 55 citations

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