Concepedia
Statistics
Publications
6
Citations
670
H-Index
Active since
2011
Affiliations
Radboud University Nijmegen(Current)
University of Liège
Maastricht School of Management
Maastricht University
Nina Belei is an author at Radboud University Nijmegen specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchArtsBrandingSocial MediaCommunicationBrand AwarenessBrand ManagementBrand Development
Publications per year
2011–2023
“Don't pretend to be my friend!” When an informal brand communication style backfires on social media
Anaïs Gretry, Csilla Horváth, Nina Belei et al. · Journal of Business Research · 2017 · 204 citations
Social Media, Interpersonal Communication, Personal Branding +14
Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse
Yogesh K. Dwivedi, Nir Kshetri, Laurie Hughes et al. · Information Systems Frontiers · 2023 · 190 citations · Full text
The Best of Both Worlds? Effects of Attribute-Induced Goal Conflict on Consumption of Healthful Indulgences
Nina Belei, Kelly Geyskens, Caroline Goukens et al. · Journal of Marketing Research · 2012 · 105 citations · Full text
Nutrition, Behavioral Decision Making, Public Health Nutrition +25
Say what? How the interplay of tweet readability and brand hedonism affects consumer engagement
Scott W. Davis, Csilla Horváth, Anaïs Gretry et al. · Journal of Business Research · 2019 · 95 citations · Full text
Advertising, Social Media, Tweet Readability +12
Balancing the balance: Self-control mechanisms and compulsive buying
Csilla Horváth, Oliver B. Büttner, Nina Belei et al. · Journal of Economic Psychology · 2015 · 39 citations
Behavioral Sciences, Behavioral Decision Making, Self-control Mechanisms +6
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