Concepedia
Statistics
Publications
2
Citations
317
H-Index
Active since
2017
Affiliations
University of Liège(Current)
Radboud University Nijmegen
Anaïs Gretry is an author at University of Liège specializing in brand management, social media, and brand messaging.
Publications per year
2017–2019
“Don't pretend to be my friend!” When an informal brand communication style backfires on social media
Anaïs Gretry, Csilla Horváth, Nina Belei et al. · Journal of Business Research · 2017 · 217 citations
Business, Marketing, Marketing Management +12
Say what? How the interplay of tweet readability and brand hedonism affects consumer engagement
Scott W. Davis, Csilla Horváth, Anaïs Gretry et al. · Journal of Business Research · 2019 · 100 citations · Full text
Business, Marketing, Marketing Management +16
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