Csilla Horváth

Managing brands and customer engagement in online brand communities

Jochen Wirtz, Anouk Den Ambtman, Josée Bloemer et al. · Journal of service management · 2013 · 690 citations

Customer Satisfaction, Digital Marketing, Company Perspectives +19

“Don't pretend to be my friend!” When an informal brand communication style backfires on social media

Anaïs Gretry, Csilla Horváth, Nina Belei et al. · Journal of Business Research · 2017 · 204 citations

Social Media, Interpersonal Communication, Personal Branding +14

Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets

Csilla Horváth, Feray Adıgüzel · Journal of Business Research · 2017 · 183 citations · Full text

Consumer Culture, Behavioral Decision Making, Compulsive Shopping +11

Say what? How the interplay of tweet readability and brand hedonism affects consumer engagement

Scott W. Davis, Csilla Horváth, Anaïs Gretry et al. · Journal of Business Research · 2019 · 95 citations · Full text

Advertising, Social Media, Tweet Readability +12

The beliefs which motivate young male and female drivers to speed: A comparison of low and high intenders

Csilla Horváth, Ioni Lewis, Barry C. Watson · Accident Analysis & Prevention · 2011 · 94 citations

Behavioral Sciences, Behavioral Decision Making, Driver Behavior +12