Concepedia
Statistics
Publications
9
Citations
542
H-Index
Active since
2007
Affiliations
Maastricht University(Current)
KU Leuven
Maastricht School of Management
Kelly Geyskens is an author at Maastricht University specializing in human nutrition, nutrition, and food choices.
Publications per year
2007–2018
Self-Regulating Enhances Self-Regulation in Subsequent Consumer Decisions Involving Similar Response Conflicts
Siegfried Dewitte, Sabrina Bruyneel, Kelly Geyskens · Journal of Consumer Research · 2009 · 131 citations · Full text
Social Sciences, Psychology, Social Psychology +10
Tempt Me Just a Little Bit More: The Effect of Prior Food Temptation Actionability on Goal Activation and Consumption
Kelly Geyskens, Siegfried Dewitte, Mario Pandelaere et al. · Journal of Consumer Research · 2008 · 117 citations · Full text
Social Sciences, Behavioral Sciences, Psychology +14
The Best of Both Worlds? Effects of Attribute-Induced Goal Conflict on Consumption of Healthful Indulgences
Nina Belei, Kelly Geyskens, Caroline Goukens et al. · Journal of Marketing Research · 2012 · 108 citations · Full text
Agriculture, Nutrition, Nutritional Sciences +17
The Backdoor to Overconsumption: The Effect of Associating “Low-Fat” Food with Health References
Kelly Geyskens, Mario Pandelaere, Siegfried Dewitte et al. · Journal of Public Policy & Marketing · 2007 · 60 citations · Full text
Public Health, Nutrition, Nutritional Sciences +9
Facing a trend of brand logo simplicity: The impact of brand logo design on consumption
Vera Bossel, Kelly Geyskens, Caroline Goukens · Food Quality and Preference · 2018 · 51 citations · Full text
Business, Marketing, Marketing Management +10
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