Concepedia
Statistics
Publications
14
Citations
785
H-Index
12
Active since
2004
Affiliations
Seoul National University(Current)
Sejong University
HEC Paris
Sejong Cyber University
Kiwan Park is an author at Seoul National University specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessConsumer BehaviorConsumer CultureBrandingPsychologyBrand EquityBrand Strategy
Publications per year
2004–2022
Adoption of O2O food delivery services in South Korea: The moderating role of moral obligation in meal preparation
Minjung Roh, Kiwan Park · International Journal of Information Management · 2018 · 280 citations
Food Choice, Nutrition, Public Policy +13
Whence Univalent Ambivalence? From the Anticipation of Conflicting Reactions
Joseph R. Priester, Richard E. Petty, Kiwan Park · Journal of Consumer Research · 2007 · 102 citations
A Cross-National Investigation on How Ethical Consumers Build Loyalty Toward Fair Trade Brands
Gwang-Suk Kim, Grace Yuna Lee, Kiwan Park · Journal of Business Ethics · 2010 · 92 citations
Cross-national Investigation, Brand Equity, Consumer Culture +7
The underdog trap: The moderating role of transgression type in forgiving underdog brands
Yaeri Kim, Kiwan Park, Seojin Stacey Lee · Psychology and Marketing · 2018 · 57 citations
Consumer Uncertainty, Behavioral Decision Making, Consumer Study +25
Brand Congruity and Comparative Advertising: When and Why Comparative Advertisements Lead to Greater Elaboration
Joseph R. Priester, John Godek, D.J. Nayakankuppum et al. · Journal of Consumer Psychology · 2004 · 47 citations · Full text
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