Concepedia
Statistics
Publications
8
Citations
407
H-Index
Active since
2015
Affiliations
Seoul National University(Current)
Sejong University
Hanyang University
Soonchunhyang University
Seojin Stacey Lee is an author at Seoul National University specializing in management, marketing, and consumer research.
Top concepts
MarketingManagementConsumer ResearchConsumer BehaviorSocial ResponsibilityBrandingBusinessSocial SciencesBrand ManagementBehavioral Science
Publications per year
2015–2023
Pro-environmental behavior on electric vehicle use intention: Integrating value-belief-norm theory and theory of planned behavior
Seojin Stacey Lee, Yaeri Kim, Taewoo Roh · Journal of Cleaner Production · 2023 · 143 citations
Behavioral Sciences, Environmental Behavior, Behavioral Decision Making +12
Modified Pyramid of CSR for Corporate Image and Customer Loyalty: Focusing on the Moderating Role of the CSR Experience
Seojin Stacey Lee, Yaeri Kim, Taewoo Roh · Sustainability · 2019 · 60 citations · Full text
Fundamental Csr, Consumer Study, Csr Experience +23
The underdog trap: The moderating role of transgression type in forgiving underdog brands
Yaeri Kim, Kiwan Park, Seojin Stacey Lee · Psychology and Marketing · 2018 · 57 citations
Consumer Uncertainty, Behavioral Decision Making, Consumer Study +25
Taking Another Look at Airline CSR: How Required CSR and Desired CSR Affect Customer Loyalty in the Airline Industry
Yaeri Kim, Seojin Stacey Lee, Taewoo Roh · Sustainability · 2020 · 50 citations · Full text
Customer Satisfaction, Desired Csr, Consumer Research +20
The Role of Beneficiaries’ Group Identity in Determining Successful Appeal Strategies for Charitable Giving
Kiwan Park, Seojin Stacey Lee · Psychology and Marketing · 2015 · 44 citations
Successful Appeal Strategies, Behavioral Decision Making, Social Psychology +24
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