Concepedia

Yaeri Kim

YK

Statistics

Publications

12

Citations

1.1K

H-Index

10

Active since

2018

Affiliations

Sejong University(Current)

Sejong Cyber University

Soonchunhyang University

Seoul National University

Seoul Women's University

Yaeri Kim is an author at Sejong University specializing in marketing, consumer behavior, and business.

Publications per year

2018–2023

12

Publications

12

Unveiling ways to reach organic purchase: Green perceived value, perceived knowledge, attitude, subjective norm, and trust

Taewoo Roh, Junhee Seok, Yaeri Kim · Journal of Retailing and Consumer Services · 2022 · 437 citations

Management, Marketing, Marketing Management +13

Do information and service quality affect perceived privacy protection, satisfaction, and loyalty? Evidence from a Chinese O2O-based mobile shopping application

Yaeri Kim, Qiran Wang, Taewoo Roh · Telematics and Informatics · 2020 · 211 citations

Business, Information Systems, Marketing +16

Pro-environmental behavior on electric vehicle use intention: Integrating value-belief-norm theory and theory of planned behavior

Seojin Stacey Lee, Yaeri Kim, Taewoo Roh · Journal of Cleaner Production · 2023 · 164 citations

Natural Resources, Transportation Planning, Electric Vehicle Engineering +12

Modified Pyramid of CSR for Corporate Image and Customer Loyalty: Focusing on the Moderating Role of the CSR Experience

Seojin Stacey Lee, Yaeri Kim, Taewoo Roh · Sustainability · 2019 · 61 citations · Full text

Business, Marketing, Marketing Management +12

The underdog trap: The moderating role of transgression type in forgiving underdog brands

Yaeri Kim, Kiwan Park, Seojin Stacey Lee · Psychology and Marketing · 2018 · 59 citations

Business, Marketing, Marketing Management +9

1–5 of 12