Concepedia

Yaeri Kim

YK

Statistics

Publications

12

Citations

1K

H-Index

10

Active since

2018

Affiliations

Sejong University(Current)

Sejong Cyber University

Soonchunhyang University

Seoul National University

Seoul Women's University

Yaeri Kim is an author at Sejong University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorBrandingBrand ManagementBehavioral ScienceCustomer SatisfactionSocial Responsibility

Publications per year

2018–2023

12

Publications

12

Unveiling ways to reach organic purchase: Green perceived value, perceived knowledge, attitude, subjective norm, and trust

Taewoo Roh, Junhee Seok, Yaeri Kim · Journal of Retailing and Consumer Services · 2022 · 402 citations

Organic Purchase, Subjective Norm, Green Marketing +8

Do information and service quality affect perceived privacy protection, satisfaction, and loyalty? Evidence from a Chinese O2O-based mobile shopping application

Yaeri Kim, Qiran Wang, Taewoo Roh · Telematics and Informatics · 2020 · 207 citations

Customer Satisfaction, Privacy Protection, Online Customer Behavior +10

Pro-environmental behavior on electric vehicle use intention: Integrating value-belief-norm theory and theory of planned behavior

Seojin Stacey Lee, Yaeri Kim, Taewoo Roh · Journal of Cleaner Production · 2023 · 143 citations

Behavioral Sciences, Environmental Behavior, Behavioral Decision Making +12

Modified Pyramid of CSR for Corporate Image and Customer Loyalty: Focusing on the Moderating Role of the CSR Experience

Seojin Stacey Lee, Yaeri Kim, Taewoo Roh · Sustainability · 2019 · 60 citations · Full text

Fundamental Csr, Consumer Study, Csr Experience +23

The underdog trap: The moderating role of transgression type in forgiving underdog brands

Yaeri Kim, Kiwan Park, Seojin Stacey Lee · Psychology and Marketing · 2018 · 57 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +25

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