Concepedia

Grace Yuna Lee

GY

2

Publications

168

Citations

2

H-Index

2008

Active since

Affiliations

Seoul National University(Current)

Grace Yuna Lee is an author at Seoul National University specializing in management, consumer behavior, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchEmotionBusinessPsychologyBrand EquitySocial SciencesConsumer Culture

Publications per year

2008–2010

2

Publications

2

A Cross-National Investigation on How Ethical Consumers Build Loyalty Toward Fair Trade Brands

Gwang-Suk Kim, Grace Yuna Lee, Kiwan Park · Journal of Business Ethics · 2010 · 92 citations

Cross-national Investigation, Brand Equity, Consumer Culture +7

The Effect of Shopping Emotions and Perceived Risk on Impulsive Buying: The Moderating Role of Buying Impulsiveness Trait

Grace Yuna Lee, Youjae Yi · Seoul Journal of Business · 2008 · 76 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Consumer Study +18

Rows per page

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