Concepedia

Minjung Roh

MR

Statistics

Publications

3

Citations

326

H-Index

3

Active since

2014

Affiliations

Seoul National University(Current)

Minjung Roh is an author at Seoul National University specializing in marketing, behavioral decision making, and bias.

ORCID

Top concepts

Publications per year

2014–2021

3

Publications

3

Adoption of O2O food delivery services in South Korea: The moderating role of moral obligation in meal preparation

Minjung Roh, Kiwan Park · International Journal of Information Management · 2018 · 280 citations

, , +13

The Effect of the Dispersion of Review Ratings on Evaluations of Hedonic Versus Utilitarian Products

Wujin Chu, Minjung Roh, Kiwan Park · International Journal of Electronic Commerce · 2014 · 33 citations · Full text

, , +23

Exploring extremity and negativity biases in online reviews: Evidence from Yelp. com

Minjung Roh, Sung‐Byung Yang · Social Behavior and Personality An International Journal · 2021 · 13 citations · Full text

, , +20

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