Concepedia
Statistics
Publications
37
Citations
2.7K
H-Index
23
Active since
2007
Affiliations
Kyung Hee University(Current)
Dalhousie University
Ajou University
Yonsei University
Xi'an Jiaotong University
Sung‐Byung Yang is an author at Kyung Hee University specializing in marketing, business, and consumer behavior.
Publications per year
2007–2024
Effects of tourism information quality in social media on destination image formation: The case of Sina Weibo
Sungeun Kim, Kyung Young Lee, Soo Il Shin et al. · Information & Management · 2017 · 467 citations
Management, Communication, Tourism Management +15
What makes you continuously use chatbot services? Evidence from chinese online travel agencies
Lin Li, Kyung Young Lee, Emmanuel Emokpae et al. · Electronic Markets · 2021 · 265 citations · Full text
Social Sciences, Communication, Information Technology +8
In Airbnb we trust: Understanding consumers’ trust-attachment building mechanisms in the sharing economy
Sung‐Byung Yang, Kyungmin Lee, Hanna Lee et al. · International Journal of Hospitality Management · 2018 · 223 citations
Business, Marketing, Marketing Management +10
An empirical examination of online restaurant reviews on Yelp.com
Sung‐Byung Yang, Sunyoung Hlee, Jimin Lee et al. · International Journal of Contemporary Hospitality Management · 2017 · 164 citations
Business, Communication, Marketing +13
Does hotel attribute importance differ by hotel? Focusing on hotel star-classifications and customers’ overall ratings
Hosung Timothy Rhee, Sung‐Byung Yang · Computers in Human Behavior · 2015 · 146 citations
Management, Hospitality Management, Tourism Management +12
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