Sung‐Byung Yang

Effects of tourism information quality in social media on destination image formation: The case of Sina Weibo

Sungeun Kim, Kyung Young Lee, Soo Il Shin et al. · Information & Management · 2017 · 449 citations

Social Media, Destination Marketing, Business +10

What makes you continuously use chatbot services? Evidence from chinese online travel agencies

Lin Li, Kyung Young Lee, Emmanuel Emokpae et al. · Electronic Markets · 2021 · 244 citations · Full text

Conversational User Interface, Chatbot, Social Media +12

In Airbnb we trust: Understanding consumers’ trust-attachment building mechanisms in the sharing economy

Sung‐Byung Yang, Kyungmin Lee, Hanna Lee et al. · International Journal of Hospitality Management · 2018 · 216 citations

Digital Marketing, Understanding Consumers, Management +11

An empirical examination of online restaurant reviews on Yelp.com

Sung‐Byung Yang, Sunyoung Hlee, Jimin Lee et al. · International Journal of Contemporary Hospitality Management · 2017 · 161 citations

Customer Satisfaction, Digital Marketing, Consumer Research +19

Does hotel attribute importance differ by hotel? Focusing on hotel star-classifications and customers’ overall ratings

Hosung Timothy Rhee, Sung‐Byung Yang · Computers in Human Behavior · 2015 · 143 citations

Customer Satisfaction, Tourism Management, Management +11