Concepedia

Federica Ceccotti

FC

Statistics

Publications

3

Citations

103

H-Index

3

Active since

2012

Affiliations

Sapienza University of Rome(Current)

Federica Ceccotti is an author at Sapienza University of Rome specializing in interactive marketing, business, and management.

Top concepts

BusinessMarketingManagementInteractive MarketingBrand EquityBrand AwarenessBusiness StrategyConsumer ResearchDigital MarketingMarketing Strategy

Publications per year

2012–2024

3

Publications

3

Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision

Maria Vernuccio, Federica Ceccotti · European Management Journal · 2015 · 69 citations

Strategic Communication, Interactive Marketing, Management +12

Determinants of e-brand attitude: A structural modeling approach

Maria Vernuccio, Camilla Barbarossa, Angelo Giraldi et al. · Journal of Brand Management · 2012 · 22 citations

Marketing, Customer Satisfaction, Digital Marketing +8

Resident perspectives unveiled: The role of a sustainable destination image in shaping pro-sustainable responses

Maja Šerić, Michela Patrizi, Federica Ceccotti et al. · Journal of Retailing and Consumer Services · 2024 · 12 citations · Full text

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