Maria Vernuccio - Concepedia

Author

Maria Vernuccio

Sapienza University of Rome ORCID

Also Known As

MARIA VERNUCCIO, Maria Vernuccio, VERNUCCIO, MARIA, VERNUCCIO, Maria, Vernuccio M., Vernuccio, Maria

Publications

796

Citations

H-Index

Concepts

All Affiliations

Sapienza University of Rome Universitat de València Libera Università Maria SS. Assunta

About

Maria Vernuccio is an author at Sapienza University of Rome specializing in marketing, management, and interactive marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	9	9	601
2	Business	7	7	390
3	Communication	5	5	414
4	Health Sciences	3	3	82
5	Arts	2	2	332

Maria Vernuccio

Publications

715

Citations

H-Index

Page 1

	Year	Citations
Antecedents of brand love in online network-based communities. A social identity perspective Maria Vernuccio, Margherita Pagani, Camilla Barbarossa, Journal of Product & Brand Management Digital MarketingBrand StrategyConsumer ResearchSocial InfluenceOnline Network-based Communities	2015	199
Communicating Corporate Brands Through Social Media Maria Vernuccio International Journal of Business Communication Effective UseDigital MarketingBrand StrategyCommunicationSocial Media	2014	133
Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision Maria Vernuccio, Federica Ceccotti European Management Journal Strategic CommunicationInteractive MarketingManagementBusinessBusiness Communication	2015	69
An exploratory study of marketing, logistics, and ethics in packaging innovation Maria Vernuccio, Alessandra Cozzolino, Laura Michelini European Journal of Innovation Management Exploratory StudyPackage DesignHolistic ManagementSustainable PackagingPackaging Innovation	2010	69
Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contexts Michela Patrizi, Maja Šerić, Maria Vernuccio Journal of Retailing and Consumer Services	2023	49
Delving into brand anthropomorphisation strategies in the experiential context of name‐brand voice assistants Maria Vernuccio, Michela Patrizi, Alberto Pastore Journal of Consumer Behaviour Digital MarketingConsumer ResearchBrand StrategyCommunicationPersonal Branding	2021	43
The impact of IMC consistency and interactivity on city reputation and consumer brand engagement: the moderating effects of gender Maja Šerić, Maria Vernuccio Current Issues in Tourism Customer SatisfactionConsumer ResearchSocial InfluenceCommunicationConsumer Engagement	2019	27
Developing voice-based branding: insights from the Mercedes case Maria Vernuccio, Michela Patrizi, Alberto Pastore Journal of Product & Brand Management Customer ExperienceDigital MarketingBrand StrategyConsumer ResearchPersonal Branding	2020	27
Determinants of e-brand attitude: A structural modeling approach Maria Vernuccio, Camilla Barbarossa, Angelo Giraldi, Journal of Brand Management MarketingCustomer SatisfactionDigital MarketingE-brand AttitudeInteractive Marketing	2012	22
“Being” with the brand in the metaverse: Strengthening brand anthropomorphism to foster brand love Maria Vernuccio, Sara Boccalini, Michela Patrizi Journal of Retailing and Consumer Services	2024	22

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