Concepedia

Maria Vernuccio

MV

14

Publications

715

Citations

12

H-Index

2010

Active since

Affiliations

Sapienza University of Rome(Current)

Universitat de València

Libera Università Maria SS. Assunta

Maria Vernuccio is an author at Sapienza University of Rome specializing in marketing, management, and interactive marketing.

Top concepts

MarketingManagementBusinessBrand AwarenessInteractive MarketingConsumer ResearchBrand EquityCommunicationDigital MarketingBranding

Publications per year

2010–2024

14

Publications

14

Antecedents of brand love in online network-based communities. A social identity perspective

Maria Vernuccio, Margherita Pagani, Camilla Barbarossa et al. · Journal of Product & Brand Management · 2015 · 199 citations

Digital Marketing, Brand Strategy, Consumer Research +24

Communicating Corporate Brands Through Social Media

Maria Vernuccio · International Journal of Business Communication · 2014 · 133 citations

Effective Use, Digital Marketing, Brand Strategy +18

Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision

Maria Vernuccio, Federica Ceccotti · European Management Journal · 2015 · 69 citations

Strategic Communication, Interactive Marketing, Management +12

An exploratory study of marketing, logistics, and ethics in packaging innovation

Maria Vernuccio, Alessandra Cozzolino, Laura Michelini · European Journal of Innovation Management · 2010 · 69 citations

Exploratory Study, Package Design, Holistic Management +13

Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contexts

Michela Patrizi, Maja Šerić, Maria Vernuccio · Journal of Retailing and Consumer Services · 2023 · 49 citations · Full text

Rows per page

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