Concepedia

Author

Michela Patrizi

Sapienza University of RomeORCID

Also Known As

MICHELA PATRIZI, Michela Patrizi

17

Publications

205

Citations

7

H-Index

26

Concepts

All Affiliations

Sapienza University of RomeUniversitat de València
MP

About

Michela Patrizi is an author at Sapienza University of Rome specializing in brand equity, brand awareness, and management.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Health Sciences

3

3

82

2

Management

3

3

82

3

Marketing

3

3

82

4

Business

2

2

70

5

Communication

2

2

55

Michela Patrizi

×

7

Publications

185

Citations

7

H-Index

YearCitations

Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contexts

Michela Patrizi, Maja Šerić, Maria Vernuccio

Journal of Retailing and Consumer Services

2023

49

Delving into brand anthropomorphisation strategies in the experiential context of name‐brand voice assistants

Maria Vernuccio, Michela Patrizi, Alberto Pastore

Journal of Consumer Behaviour

2021

43

Developing voice-based branding: insights from the Mercedes case

Maria Vernuccio, Michela Patrizi, Alberto Pastore

Journal of Product & Brand Management

2020

27

“Being” with the brand in the metaverse: Strengthening brand anthropomorphism to foster brand love

Maria Vernuccio, Sara Boccalini, Michela Patrizi

Journal of Retailing and Consumer Services

2024

22

“Hey, voice assistant!” How do users perceive you? An exploratory study

Michela Patrizi, Maria Vernuccio, Alberto Pastore

Sinergie Italian Journal of Management

2021

20

The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context

Maria Vernuccio, Michela Patrizi, Maja Šerić,

Journal of Brand Management

2022

12

Resident perspectives unveiled: The role of a sustainable destination image in shaping pro-sustainable responses

Maja Šerić, Michela Patrizi, Federica Ceccotti,

Journal of Retailing and Consumer Services

2024

12

Page 1