Concepedia
Author
Sara Boccalini
Also Known As
BOCCALINI, SARA, Sara Boccalini
2
Publications
22
Citations
1
H-Index
0
Concepts
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“Being” with the brand in the metaverse: Strengthening brand anthropomorphism to foster brand love
Maria Vernuccio, Sara Boccalini, Michela Patrizi
Journal of Retailing and Consumer Services
2024
Page 1