Concepedia
1
Publications
22
Citations
H-Index
2024
Active since
Affiliations
Sapienza University of Rome(Current)
Sara Boccalini is an author at Sapienza University of Rome.
Publications per year
2024–2024
“Being” with the brand in the metaverse: Strengthening brand anthropomorphism to foster brand love
Maria Vernuccio, Sara Boccalini, Michela Patrizi · Journal of Retailing and Consumer Services · 2024 · 22 citations · Full text
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