Concepedia

Author

Sara Boccalini

Sapienza University of RomeORCID

Also Known As

BOCCALINI, SARA, Sara Boccalini

2

Publications

22

Citations

1

H-Index

0

Concepts

All Affiliations

Sapienza University of Rome
SB

About

Sara Boccalini is an author at Sapienza University of Rome.

Sara Boccalini

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1

Publications

22

Citations

1

H-Index

YearCitations

“Being” with the brand in the metaverse: Strengthening brand anthropomorphism to foster brand love

Maria Vernuccio, Sara Boccalini, Michela Patrizi

Journal of Retailing and Consumer Services

2024

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