Concepedia
Statistics
Publications
15
Citations
1.9K
H-Index
Active since
2001
Affiliations
University of North Texas(Current)
University of Southern Mississippi
Texas Tech University
Naval Postgraduate School
University of Alabama at Birmingham
C. Michael Wittmann is an author at University of North Texas specializing in management, business, and marketing.
Top concepts
BusinessManagementMarketingStrategic ManagementBusiness StrategySupply Chain ManagementOrganizational CommunicationKnowledge ManagementSupply ChainMechanism Design
Publications per year
2001–2021
Social Exchange Theory and Research on Business-to-Business Relational Exchange
C. Jay Lambe, C. Michael Wittmann, Robert E. Spekman · Journal of Business-to-Business Marketing · 2001 · 691 citations
Relationship Marketing, Business-to-business Relational Exchange, Theoretical Limitations +11
Explaining alliance success: Competences, resources, relational factors, and resource-advantage theory
C. Michael Wittmann, Shelby D. Hunt, Dennis B. Arnett · Industrial Marketing Management · 2008 · 211 citations
International Management, Organizational Communication, Interorganizational Relationship +10
Antecedents and consequences of opportunism in buyer–supplier relations: Research synthesis and new frontiers
Timothy G. Hawkins, C. Michael Wittmann, Michael Beyerlein · Industrial Marketing Management · 2007 · 191 citations
Supplier Relationship, Client-supplier Relationships, Management +9
Leveraging CRM for Sales: The Role of Organizational Capabilities in Successful CRM Implementation
Pushkala Raman, C. Michael Wittmann, Nancy A. Rauseo · Journal of Personal Selling and Sales Management · 2006 · 159 citations
Improving marketing success: The role of tacit knowledge exchange between sales and marketing
Dennis B. Arnett, C. Michael Wittmann · Journal of Business Research · 2013 · 153 citations
Customer Satisfaction, Knowledge Exchange, Knowledge Sharing +10
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