Concepedia

C. Michael Wittmann

CM

Statistics

Publications

15

Citations

2K

H-Index

15

Active since

2001

Affiliations

University of North Texas(Current)

University of Southern Mississippi

Texas Tech University

Naval Postgraduate School

University of Alabama at Birmingham

C. Michael Wittmann is an author at University of North Texas specializing in management, relationship marketing, and strategic management.

Publications per year

2001–2021

15

Publications

15

Social Exchange Theory and Research on Business-to-Business Relational Exchange

C. Jay Lambe, C. Michael Wittmann, Robert E. Spekman · Journal of Business-to-Business Marketing · 2001 · 702 citations

Business, Marketing, Marketing Management +13

Explaining alliance success: Competences, resources, relational factors, and resource-advantage theory

C. Michael Wittmann, Shelby D. Hunt, Dennis B. Arnett · Industrial Marketing Management · 2008 · 214 citations

Management, Organization Studies, Strategic Management +16

Antecedents and consequences of opportunism in buyer–supplier relations: Research synthesis and new frontiers

Timothy G. Hawkins, C. Michael Wittmann, Michael Beyerlein · Industrial Marketing Management · 2007 · 196 citations

Management, Organizational Behavior, Supply Chain Management +15

Leveraging CRM for Sales: The Role of Organizational Capabilities in Successful CRM Implementation

Pushkala Raman, C. Michael Wittmann, Nancy A. Rauseo · Journal of Personal Selling and Sales Management · 2006 · 160 citations

Management, Information Systems, Management Information Systems +15

Improving marketing success: The role of tacit knowledge exchange between sales and marketing

Dennis B. Arnett, C. Michael Wittmann · Journal of Business Research · 2013 · 159 citations

Management, Marketing, Marketing Management +14

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