Concepedia

Ashok Bhattarai

AB

3

Publications

58

Citations

3

H-Index

2022

Active since

Affiliations

Southern Illinois University Carbondale(Current)

Ithaca College

Midwestern State University

Ashok Bhattarai is an author at Southern Illinois University Carbondale specializing in customer satisfaction, consumer research, and consumer behavior.

ORCID

Top concepts

Publications per year

2022–2023

3

Publications

3

Constructive Resistance in the Frontlines: How Frontline Employees’ Resistance to Customer Incivility Affects Customer Observers

Omid Kamran‐Disfani, Ramin Bagherzadeh, Ashok Bhattarai et al. · Journal of Service Research · 2022 · 29 citations

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Do you want to be roasted? The boundaries of using dark humor as a brand-to-brand communication strategy

José Luis Saavedra Torres, Ashok Bhattarai, Anh Dang et al. · Journal of Research in Interactive Marketing · 2023 · 17 citations

Enhancing consumer online reviews: the role of moral identity

Mavis Adjei, Nan Zhang, Ramin Bagherzadeh et al. · Journal of Research in Interactive Marketing · 2022 · 12 citations

, , +18

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