Gavin Wu

Staying engaged on the job

Nwamaka A. Anaza, Edward L. Nowlin, Gavin Wu · European Journal of Marketing · 2016 · 29 citations

Management, Human Resource Management, Organizational Behavior +17

A goal-directed interactionist perspective of counterfeit consumption

Gavin Wu, Richard P. Bagozzi, Nwamaka A. Anaza et al. · European Journal of Marketing · 2019 · 25 citations

Business, Marketing, Social Psychology +15

Industry Peer Networks (IPNs)

Ada Leung, Huimin Xu, Gavin Wu et al. · Management Research Review · 2018 · 13 citations

Management, Entrepreneurship, Organization Studies +17

Unlocking value through an extended social media analytics framework

Gavin Wu, Zhenning Xu, Saeed Tajdini et al. · Qualitative Market Research An International Journal · 2019 · 11 citations

Business, Marketing, Marketing Management +16

Single versus multiple salesforce go-to-market strategy: the impact of sales orientation on conflict, salesperson-owned loyalty and buyer-exit propensity

Nwamaka A. Anaza, Brian N. Rutherford, Gavin Wu et al. · Journal of Business and Industrial Marketing · 2022 · 10 citations

Business, Marketing, Marketing Management +16