Anh Dang

Facilitating dynamic marketing capabilities development for domestic and foreign firms in an emerging economy

Hangjun Xu, Huiling Guo, Jing Zhang et al. · Journal of Business Research · 2018 · 90 citations

Business, Marketing, Marketing Management +14

How personal costs influence customer citizenship behaviors

Anh Dang, Aaron D. Arndt · Journal of Retailing and Consumer Services · 2017 · 19 citations

Business, Marketing, Marketing Management +10

Do you want to be roasted? The boundaries of using dark humor as a brand-to-brand communication strategy

José Luis Saavedra Torres, Ashok Bhattarai, Anh Dang et al. · Journal of Research in Interactive Marketing · 2023 · 18 citations

Business, Marketing, Marketing Management +15

Valuation Effect of Emotionality in Corporate Philanthropy

Anh Dang, Trung Nguyen · Journal of Business Ethics · 2020 · 14 citations

Public Affairs, Economics, Corporate Social Responsibility +9

Consumer response to positive nutrients on the facts up front (FUF) label: A comparison between healthy and unhealthy foods and the role of nutrition motivation

Anh Dang, Bridget Satinover Nichols · The Journal of Marketing Theory and Practice · 2022 · 14 citations

Agriculture, Health Behavior, Nutrition +16