Concepedia

Jaydeep Mukherjee

JM

Statistics

Publications

7

Citations

311

H-Index

7

Active since

2011

Affiliations

Management Development Institute(Current)

Jaydeep Mukherjee is an author at Management Development Institute specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorCustomer SatisfactionInteractive MarketingPsychologySocial SciencesBehavioral Decision MakingBusiness

Publications per year

2011–2024

7

Publications

7

Long-term changes in consumers' shopping behavior post-pandemic: an exploratory study

Astha Sanjeev Gupta, Jaydeep Mukherjee · International Journal of Retail & Distribution Management · 2022 · 109 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +22

An investigation of antecedents and consequences of brand love in India

Ruchi Garg, Jaydeep Mukherjee, Soumendu Biswas et al. · Asia-Pacific Journal of Business Administration · 2015 · 46 citations

Consumer Research, Brand Strategy, Brand Love +18

An Investigation Into the Concept of Brand Love and Its Proximal and Distal Covariates

Ruchi Garg, Jaydeep Mukherjee, Soumendu Biswas et al. · Journal of Relationship Marketing · 2016 · 42 citations

Customer Satisfaction, Consumer Research, Brand Strategy +18

User acceptance of hedonic versus utilitarian social networking web sites

Anandan Pillai, Jaydeep Mukherjee · Journal of Indian Business Research · 2011 · 41 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +19

Framework for adoption of generative AI for information search of retail products and services

Astha Sanjeev Gupta, Jaydeep Mukherjee · International Journal of Retail & Distribution Management · 2024 · 28 citations

Consumer Uncertainty, Engineering, Digital Marketing +29

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