Concepedia

Astha Sanjeev Gupta

AS

Statistics

Publications

4

Citations

182

H-Index

4

Active since

2022

Affiliations

Management Development Institute(Current)

Astha Sanjeev Gupta is an author at Management Development Institute specializing in consumer behavior, management, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive MarketingPsychologyPublic HealthSocial SciencesDigital Marketing

Publications per year

2022–2024

4

Publications

4

Long-term changes in consumers' shopping behavior post-pandemic: an exploratory study

Astha Sanjeev Gupta, Jaydeep Mukherjee · International Journal of Retail & Distribution Management · 2022 · 109 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +22

Framework for adoption of generative AI for information search of retail products and services

Astha Sanjeev Gupta, Jaydeep Mukherjee · International Journal of Retail & Distribution Management · 2024 · 28 citations

Consumer Uncertainty, Engineering, Digital Marketing +29

Decoding revenge buying in retail: role of psychological reactance and perceived stress

Astha Sanjeev Gupta, Jaydeep Mukherjee · International Journal of Retail & Distribution Management · 2022 · 24 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +19

Retailing during the COVID-19 lifecycle: a bibliometric study

Astha Sanjeev Gupta, Jaydeep Mukherjee, Ruchi Garg · International Journal of Retail & Distribution Management · 2023 · 21 citations

Customer Satisfaction, Selective Content Analysis, Consumer Study +13

Rows per page

1–4 of 4