Concepedia
Statistics
Publications
16
Citations
895
H-Index
14
Active since
2010
Affiliations
BML Munjal University(Current)
Indian Institute of Technology Roorkee
Management Development Institute
Maharaja Sayajirao University of Baroda
Ruchi Garg is an author at BML Munjal University specializing in marketing, business, and marketing management.
Publications per year
2010–2023
Measuring customer experience in banks: scale development and validation
Ruchi Garg, Zillur Rahman, M.N. Qureshi · Journal of Modelling in Management · 2014 · 167 citations
Business, Marketing, Marketing Management +14
Total quality management: a critical literature review using Pareto analysis
Shweta Bajaj, Ruchi Garg, Monika Sethi · International Journal of Productivity and Performance Management · 2017 · 122 citations
Management, Business Administration, Quality Management +7
Factors affecting adoption of electric vehicles in India: An exploratory study
Ritu Chhikara, Ruchi Garg, Sakkhi Chhabra et al. · Transportation Research Part D Transport and Environment · 2021 · 117 citations
Engineering, Automotive Engineering, Electrical Engineering +14
Customer Service Experience in Hotel Operations: An Empirical Analysis
Imran Khan, Ruchi Garg, Zillur Rahman · Procedia - Social and Behavioral Sciences · 2015 · 88 citations · Full text
Management, Hospitality Management, Marketing +17
Identifying and ranking critical success factors of customer experience in banks
Ruchi Garg, Zillur Rahman, M.N. Qureshi et al. · Journal of Modelling in Management · 2012 · 70 citations
Business, Business Administration, Marketing +16
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