Concepedia

Ritu Chhikara

RC

4

Publications

184

Citations

4

H-Index

2019

Active since

Affiliations

BML Munjal University(Current)

Ritu Chhikara is an author at BML Munjal University specializing in marketing, business, and management.

Top concepts

BusinessEconomicsMarketingManagementLuxuryTourismInnovationTechnologyEngineeringHospitality

Publications per year

2019–2022

4

Publications

4

Factors affecting adoption of electric vehicles in India: An exploratory study

Ritu Chhikara, Ruchi Garg, Sakkhi Chhabra et al. · Transportation Research Part D Transport and Environment · 2021 · 112 citations

Exploratory Study, Engineering, Electric Vehicles +5

Evolution of luxury marketing landscape: a bibliometric analysis and future directions

Rubal Rathi, Ruchi Garg, Aakanksha Kataria et al. · Journal of Brand Management · 2022 · 50 citations · Full text

Economics, Luxury, Destination Marketing +12

The risk‐seeking propensity of Indian entrepreneurs: A study using <scp>GEM</scp> data

Surender Mor, Sonu Madan, Ritu Chhikara · Strategic Change · 2020 · 12 citations

Entrepreneurial Motivation, Entrepreneurship, More Risk Plungers +16

Women entrepreneurs fast food business: a case study on challenging social prejudice through entrepreneurship

Jashim Uddin Ahmed, Asma Ahmed, Mohammad Tayeenul Hoque et al. · Small Enterprise Research · 2019 · 10 citations

Rows per page

1–4 of 4