Concepedia

Rubal Rathi

RR

3

Publications

110

Citations

3

H-Index

2022

Active since

Affiliations

BML Munjal University(Current)

Rubal Rathi is an author at BML Munjal University specializing in luxury branding, management, and marketing.

ORCID

Top concepts

Publications per year

2022–2023

3

Publications

3

Evolution of luxury marketing landscape: a bibliometric analysis and future directions

Rubal Rathi, Ruchi Garg, Aakanksha Kataria et al. · Journal of Brand Management · 2022 · 50 citations · Full text

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Do consumer values and perceived readiness impact secondhand luxury consumption? A goal-framing theory approach

Sheetal Jain, Rubal Rathi · Journal of Product & Brand Management · 2023 · 42 citations

, , +25

Exploring young consumer's adoption of secondhand luxury: insights from a qualitative study

Rubal Rathi, Sheetal Jain, Ruchi Garg · Journal of Fashion Marketing and Management · 2023 · 18 citations

, , +22

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