Concepedia

Anandan Pillai

AP

5

Publications

321

Citations

5

H-Index

2009

Active since

Affiliations

Management Development Institute(Current)

Anandan Pillai is an author at Management Development Institute specializing in marketing, management, and brand strategy.

Top concepts

MarketingManagementBusinessBrand StrategyBrand EquitySocial MediaCommunicationBrand AwarenessBrand ManagementBrand Development

Publications per year

2009–2021

5

Publications

5

Role of content strategy in social media brand communities: a case of higher education institutes in India

Kalpana Chauhan, Anandan Pillai · Journal of Product & Brand Management · 2013 · 211 citations

Digital Marketing, Brand Strategy, Consumer Research +23

User acceptance of hedonic versus utilitarian social networking web sites

Anandan Pillai, Jaydeep Mukherjee · Journal of Indian Business Research · 2011 · 41 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +19

Corporate branding literature: A research paradigm review

Anandan Pillai · Journal of Brand Management · 2011 · 36 citations

Marketing, Management, Business +5

E-governance using mobile applications: A case study of India during the COVID-19 pandemic

Sandeep Goyal, Anandan Pillai, Sumedha Chauhan · AJIS. Australasian journal of information systems/AJIS. Australian journal of information systems/Australian journal of information systems · 2021 · 20 citations · Full text

Functional Value, E-services, E-participation +25

Differential impact of advertising and distribution expenditure on Tobin's Q

Arvind Sahay, Anandan Pillai · Journal of Indian Business Research · 2009 · 13 citations

Marketing, Differential Impact, Advertising +15

Rows per page

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