Pitchayapat Chonpracha

Effects of Intrinsic and Extrinsic Visual Cues on Consumer Emotion and Purchase Intent: A Case of Ready-to-Eat Salad

Pitchayapat Chonpracha, Ryan Ardoin, Yupeng Gao et al. · Foods · 2020 · 65 citations · Full text

Agriculture, Food Science, Marketing +15

Gluten‐free muffins: effects of sugar reduction and health benefit information on consumer liking, emotion, and purchase intent

Wisdom Wardy, Amber Renee Jack, Pitchayapat Chonpracha et al. · International Journal of Food Science & Technology · 2017 · 48 citations

Agriculture, Food Science, Nutrition +17

Consumer perception of extruded snacks containing brown rice and dried mushroom

Benjarat Tepsongkroh, Kamolwan Jangchud, Anuvat Jangchud et al. · International Journal of Food Science & Technology · 2019 · 39 citations · Full text

Agriculture, Food Science, Nutritional Sciences +17

Influence of Package Visual Cues of Sweeteners on the Sensory‐Emotional Profiles of Their Products

Wisdom Wardy, Pitchayapat Chonpracha, Napapan Chokumnoyporn et al. · Journal of Food Science · 2017 · 32 citations

Agriculture, Food Science, Psychology +15

Seafood Flavor Perception, Liking, Emotion, and Purchase Intent of Coated Peanuts as Affected by Coating Color and Hydrolyzed Squid Peptide Powder

Pattraporn Sukkhown, Tantawan Pirak, Pitchayapat Chonpracha et al. · Journal of Food Science · 2019 · 22 citations · Full text

Agriculture, Food Science, Nutritional Sciences +17