Concepedia

Hyunseok Song

HS

4

Publications

256

Citations

4

H-Index

2013

Active since

Affiliations

Indiana University Bloomington(Current)

Georgia State University

Hyunseok Song is an author at Indiana University Bloomington specializing in consumer research, marketing, and management.

Top concepts

BusinessMarketingManagementSocial InfluenceConsumer BehaviorConsumer ResearchArtsGamesEsportsMotivation

Publications per year

2013–2021

4

Publications

4

Future of Retailer Profitability: An Organizing Framework

V. Kumar, Ankit Anand, Hyunseok Song · Journal of Retailing · 2016 · 190 citations

Customer Profitability, Organizing Framework, Business +4

Effect of Prior Gameplay Experience on the Relationships between Esports Gameplay Intention and Live Esports Streaming Content

Wooyoung Jang, Kevin K. Byon, Hyunseok Song · Sustainability · 2021 · 28 citations · Full text

Online Gaming, Emerging Media, Consumer Research +27

Effects of technology readiness on prosumer attitude and eWOM

Sang‐Lin Han, Hyunseok Song, Jerry J. Han · Journal of Global Scholars of Marketing Science · 2013 · 19 citations

Cause-Related Marketing and Purchase Intention toward Team-Licensed Products: Moderating Effects of Sport Consumers’ Altruism

Woo-Yeul Baek, Hyunseok Song, Doohan Kim et al. · Sustainability · 2020 · 19 citations · Full text

Consumer Motivation, Consumer Research, Social Marketing +24

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