Cecilia M. O. Alvarez

Socio-economic determinants of HIV/AIDS pandemic and nations efficiencies

Stelios H. Zanakis, Cecilia M. O. Alvarez, Vivian Li · European Journal of Operational Research · 2006 · 65 citations

Sexual Health, Healthcare Provision, Health Economics +7

Creating Thoughtful Salespeople: Experiential Learning to Improve Critical Thinking Skills in Traditional and Online Sales Education

Cecilia M. O. Alvarez, Kimberly A. Taylor, Nancy A. Rauseo · Marketing Education Review · 2015 · 44 citations

The four faces of the Hispanic consumer: An acculturation-based segmentation

Cecilia M. O. Alvarez, Peter R. Dickson, Gary K. Hunter · Journal of Business Research · 2012 · 39 citations

Marketing, Ethnicity, Social Identity +14

What brand extensions need to fully benefit from their parental heritage

Paul W. Miniard, R. Jayanti, Cecilia M. O. Alvarez et al. · Journal of the Academy of Marketing Science · 2018 · 26 citations

Family Medicine, Advertising, Brand Equity +11

Retailers’ Use of Partially Comparative Pricing: From Across-Category to Within-Category Effects

Paul W. Miniard, Shazad Mustapha Mohammed, Michael J. Barone et al. · Journal of Marketing · 2013 · 24 citations

Within-category Effects, Consumer Uncertainty, Consumer Research +20