Concepedia

Shazad Mustapha Mohammed

SM

Statistics

Publications

2

Citations

48

H-Index

2

Active since

2013

Affiliations

Florida International University(Current)

SUNY Fredonia

Shazad Mustapha Mohammed is an author at Florida International University specializing in business, brand strategy, and brand equity.

ORCID

Top concepts

Publications per year

2013–2020

2

Publications

2

Retailers’ Use of Partially Comparative Pricing: From Across-Category to Within-Category Effects

Paul W. Miniard, Shazad Mustapha Mohammed, Michael J. Barone et al. · Journal of Marketing · 2013 · 24 citations

, , +20

Consumer acceptance of brand extensions: Is parental fit preeminent?

Paul W. Miniard, Cecilia M. O. Alvarez, Shazad Mustapha Mohammed · Journal of Business Research · 2020 · 24 citations

, , +8

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