Concepedia

Robin Croft

RC

14

Publications

523

Citations

11

H-Index

1996

Active since

Affiliations

University of Bedfordshire(Current)

University of South Wales

University of Hull

Robin Croft is an author at University of Bedfordshire specializing in marketing, management, and marketing communication.

Top concepts

MarketingManagementMarketing CommunicationArtsBusinessConsumer ResearchMarketing StrategyMusicBrandingPolitics

Publications per year

1996–2016

14

Publications

14

The use of social media in B2B marketing and branding: An exploratory study

Ross Brennan, Robin Croft · Journal of Customer Behaviour · 2012 · 158 citations

Exploratory Study, Contemporary Consumer Marketing, Social Medium Monitoring +27

Friends and relations: long‐term approaches to political campaigning

Dianne Dean, Robin Croft · European Journal of Marketing · 2001 · 66 citations

Political Campaigning, Political Process, Political Behavior +16

Project management maturity in the age of big data

Nigel Williams, Nicole Ferdinand, Robin Croft · International Journal of Managing Projects in Business · 2014 · 39 citations

Engineering, Project Management, Data-driven Innovation +21

Marketing in a time of toxic leadership

Clive R. Boddy, Robin Croft · Qualitative Market Research An International Journal · 2016 · 37 citations

Brand Strategy, Organizational Behavior, Leadership Development +18

Mass Marketing, Music, and Morality

Krzysztof Kubacki, Robin Croft · Journal of Marketing Management · 2004 · 35 citations

Music, Philosophy Of Music, Mass Marketing +15

Rows per page

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