Kyunga Yoo - Concepedia

Author

Kyunga Yoo

Also Known As

Kyunga Yoo

Publications

311

Citations

H-Index

Concepts

All Affiliations

Kyunga Yoo is an author at Korea Telecom (South Korea) specializing in marketing communication, advertising, and marketing.

#	Concept	H-Index	Publications	Citations
1	Management	2	2	160
2	Arts	1	1	148
3	Social Sciences	1	1	12
4	Behavioral Sciences	1	1	148
5	Communication	1	1	148

Kyunga Yoo

Publications

301

Citations

H-Index

Page 1

	Year	Citations
Factors affecting stickiness and word of mouth in mobile applications Seeun Kim, Tae Hyun Baek, Youn‐Kyung Kim, Journal of Research in Interactive Marketing Customer SatisfactionTargeted AdvertisingConsumer ResearchCommunicationUser Perceptions	2016	148
Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals Hojoon Choi, Kyunga Yoo, Tom Reichert, International Journal of Advertising	2016	77
Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements Hojoon Choi, Kyunga Yoo, Tae Hyun Baek, International Journal of Advertising	2013	54
Feminism and Advertising: Responses To Sexual Ads Featuring Women Hojoon Choi, Kyunga Yoo, Tom Reichert, Journal of Advertising Research Consumer StudyConsumer ResearchSocial SciencesConsumer CultureGender Studies	2020	12
Sexual ad appeals in social media: effects and influences of cultural difference and sexual self-schema Hojoon Choi, Kyunga Yoo, Tom Reichert, International Journal of Advertising	2022	10

Page 1