Kyunga Yoo

Factors affecting stickiness and word of mouth in mobile applications

Seeun Kim, Tae Hyun Baek, Youn‐Kyung Kim et al. · Journal of Research in Interactive Marketing · 2016 · 150 citations

Business, Information Technology, Marketing +13

Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals

Hojoon Choi, Kyunga Yoo, Tom Reichert et al. · International Journal of Advertising · 2016 · 77 citations

Business, Gender Studies, Marketing +17

Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements

Hojoon Choi, Kyunga Yoo, Tae Hyun Baek et al. · International Journal of Advertising · 2013 · 54 citations

Agriculture, Nutrition, Nutritional Sciences +17

Feminism and Advertising: Responses To Sexual Ads Featuring Women

Hojoon Choi, Kyunga Yoo, Tom Reichert et al. · Journal of Advertising Research · 2020 · 12 citations

Business, Marketing, Marketing Management +17

Sexual ad appeals in social media: effects and influences of cultural difference and sexual self-schema

Hojoon Choi, Kyunga Yoo, Tom Reichert et al. · International Journal of Advertising · 2022 · 10 citations

Business, Communication, Marketing +17