Hojoon Choi

Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals

Hojoon Choi, Kyunga Yoo, Tom Reichert et al. · International Journal of Advertising · 2016 · 77 citations

Business, Gender Studies, Marketing +17

Are nutrient-content claims always effective?

Hojoon Choi, Hye‐Jin Paek, Karen Whitehill King · International Journal of Advertising · 2012 · 64 citations

Business, Food Science, Marketing +14

Predictors of electronic word-of-mouth behavior on social networking sites in the United States and Korea: Cultural and social relationship variables

Kyung‐Yul Lee, Hojoon Choi · Computers in Human Behavior · 2018 · 58 citations

Social Sciences, Communication, Marketing +16

Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements

Hojoon Choi, Kyunga Yoo, Tae Hyun Baek et al. · International Journal of Advertising · 2013 · 54 citations

Agriculture, Nutrition, Nutritional Sciences +17

Congruity effects and moderating influences in nutrient-claimed food advertising

Hojoon Choi, Leonard N. Reid · Journal of Business Research · 2016 · 44 citations

Business, Food Science, Marketing +14